Chanel China denies rumors of layoffs, no relevant information received internally

According to multiple users on Xiaohongshu, Chanel plans to lay off employees in its Chinese company, mainly involving administrative and senior management personnel, but the specific number of layoffs has not been disclosed. At the same time, the group has also suspended the recruitment of senior management personnel in China.

Regarding the rumors, Chanel China officials have revealed to multiple domestic media outlets, including Guangzhou Daily, that no relevant information has been received internally so far. The person in charge stated that unlike listed companies, Chanel has always been in a relatively stable state.

Although Chanel's performance remained strong last year, the market believes that it was mainly driven by price increases, rather than through opening stores or expanding product categories. Currently, Chanel has 18 stores in China, while luxury brands in the same tier have 45 to 50 stores.

This means that Chanel's store sales operations and personnel costs should be lower than other competitors. According to anonymous sources cited by Fashion Business News, Herm è s reduced its store sales staff in August, and many salespeople chose to resign on their own due to performance pressure.

Global price increase for Moncler in November rumored

According to sources, Italian luxury brand Moncler is set to raise prices globally in November, but the specific increase has not been disclosed, and some counters have received notification.

Gino Fisanotti, Chief Brand Officer of Moncler, previously stated in an analyst conference call after the release of its semi annual results that 40% of China's market revenue occurs overseas, mainly due to the diversion of luxury consumption caused by the decline in the yen. However, the brand did not significantly adjust product prices at that time.

According to Fashion Business News data, the revenue of Moncler Group increased by 8% to 1.23 billion euros in the first half of the year, an increase of 11% calculated at a fixed exchange rate. Operating profit surged by 18.7% to 260 million euros, and gross profit margin increased by 1.8 percentage points to 76.7%. Among them, the core brand Moncler's revenue increased by 11% to 1.04 billion euros, surpassing the 1 billion euro mark for the first time.

Analysts believe that although Moncler has become one of the best performing brands in the luxury goods industry in the first half of this year, the group's stock price has been declining since March this year, with a cumulative drop of 24% in the following six months. In the current overall slowdown of the luxury goods market, global price increases are conducive to maintaining the group's profit margin and boosting shareholder confidence.

The image of the Archaeopteryx store has been completely upgraded

The high-end outdoor brand Archaeopteryx recently upgraded its retail stores, taking inspiration from cliff houses and introducing extreme mountain outdoor experiences into urban life. The store adopts unique rock wall design and visual elements, focusing on creating an immersive real-life shopping experience. In addition, various high-altitude outdoor sports scenes have been restored in different areas of the store, helping consumers experience the professional performance of the products more intuitively.

YaMaFen Sports CEO Zheng Jie recently revealed to investors and analysts that the group's brands, represented by Archaeopteryx, saw a 60% increase in revenue during the National Day holiday, mainly due to the boost plan to promote holiday consumption.

LV blocks registration of similar pattern trademarks in the European Union

LV recently blocked the registration of a trademark that is similar to the brand's iconic floral pattern. The European Union Intellectual Property Office (EUIPO) made a ruling last week supporting LV's opposition and rejecting the trademark application of third-party Qingjian Fu. EUIPO believes that the pattern is too similar to LV's floral pattern and may affect the brand's reputation.

The case began in February 2023, when Qingjian Fu, located in Florence, applied for registration of a trademark for clothing, footwear, and leather products. Due to the similarity in design, LV raised objections in June of the same year.

Fashion investment company P180 acquires minority stake in Altuzarra

P180, a fashion investment company founded by former CEO of Vince, recently announced the acquisition of a minority stake in designer brand Altuzarra to assist in investment planning and development for the brand.

According to the transaction terms, Altuzarra's e-commerce operations will be authorized to P180, which will become the equity partner of the brand. Altuzarra will also add rental features to its e-commerce platform, expected to be launched before the Christmas holiday season.

Altuzarra is a eponymous brand founded by fashion designer Joseph Altuzarra in 2008, specializing in designing luxury women's clothing and accessories. In 2013, the brand received a 40% equity investment from Gucci's parent company Kering Group. In 2020, Altuzarra repurchased all of its equity.

Zara launches resale platform in the US market

Following the launch of resale platforms in 16 countries including Italy, the UK, and France, fast fashion brand Zara has introduced this business to the US market, marking the brand's first expansion of resale business outside of Europe. Starting from this Tuesday, consumers can access the platform on Zara's website, app, and physical stores. According to data released by Zara, the brand recycled over 20000 tons of clothing and footwear products last year.

According to Fashion Business News data, Zara's parent company Inditex Group's revenue increased by 7.2% to 18.1 billion euros in the first half of the year, an increase of 10.2% at fixed exchange rates. Its pre tax depreciation profit increased by 8.1% to 5 billion euros, and its gross profit margin increased by 19 basis points to 58.3%.

Chanel family invests in UK luxury retail platform Cult Mia

British luxury retail platform Cult Mia has raised $2 million in its latest seed funding round, with investors including David Wertheimer, a member of Chanel's fourth generation family, H&M Group, and Fuel Ventures. This round of financing brings Cult Mia's seed funding to $5 million, which will be used to drive its rapid market expansion, particularly in the Middle East region.

Cult Mia was founded by Nina Briance in 2019. Data shows that the platform's revenue surged 109% in the US market last year, 413% in the Middle East market, and 115% in the UK market.

NFL Enters Women's Fashion Field

The Major League Soccer (NFL) announced yesterday that it has partnered with New York fashion brand Veronica Beard to launch a collection of 32 women's clothing items, including iconic Dickey jackets, suits, and outerwear, with an average price of $998. The collection will be sold on Veronica Beard's official website, as well as on the NFL's official website, Niman ParknShop, and NFL stadiums.

In recent years, cooperation between the fashion and luxury goods industry and the sports industry has become increasingly frequent. LVMH, the world's largest luxury goods giant, has invested 150 million euros to sponsor the Paris Olympics. The group's brands Chaumet, LV, and Berluti have all received advertising placement opportunities during the opening ceremony of the Olympics. Fashion brands such as David Yurman and Glossier have signed cooperation agreements with the NBA and WNBA.

Former CEO of Victoria Beckham transferred to Courr è ges, a fashion brand controlled by Kering Group

Courr è ges, a fashion brand under Art é mis, the holding company of Kering Group, has appointed Marie Leblanc, former CEO of Victoria Beckham, to replace Adrien Da Maia as CEO. The appointment officially takes effect on November 4th. She will collaborate with the brand's creative director, Nocolas Di Felice, to lead the brand towards a new stage of growth.

Marie Leblanc joined Victoria Beckham in 2018 and helped reposition the brand as a new lifestyle brand during her tenure. Prior to this, she worked at Printemps department store, Isabel Marant, and Celine.

Adidas Chief Sales Officer Change

German sports brand Adidas announced last Friday that Chief Sales Officer CSO and board member Arthur Hoeld will step down at the end of October, and his position will be taken over by the current European General Manager Mathieu Sidokpohou on November 1st.

Adidas CEO Bjorn Gulden stated in a statement that Mathieu Sidokpohou's experience and attitude are exactly what the company needs at a critical moment to drive further growth, and he will continue to maintain the momentum of development with the company's partners. According to Fashion Business News, Adidas has raised its annual profit target for three consecutive quarters, with an expected revenue growth of 10% in 2024, excluding exchange rate factors, and an operating profit of 1.2 billion euros.

Koradior holds its first fashion show at Shenzhen Fashion Week

Koradior, a high-end women's clothing brand under Winner Fashion Group, released its 2025 Spring/Summer collection fashion show on October 18th, which was also its debut at Shenzhen Fashion Week. This grand show continues Koradior's romantic narrative, cleverly blending light and shadow with installation art, immersing people in a dazzling sea of flowers and showcasing the collision moment between roses and romance.

The all-new Spring/Summer 2025 collection of K Dress draws romantic inspiration from the poem "The 7th Rose" and incorporates the brand DNA "K Dress Rose" and exquisite pearl diamonds as core key elements. It continues the classic V-neck 7-pin buckle element of K Dress and upgrades the brand's classic X-shaped dress as a whole. The brand symbol rose element and exquisite pearl diamond craftsmanship are presented in a more innovative form on the skirt, providing romantic women with a variety of fashion styles for various occasions.

Max Mara collaborates with the play 'Preliminary Evidence'

Italian fashion brand Max Mara has announced a partnership with the highly acclaimed play "Prima Facie" to speak out for women's power. The Chinese version of 'Preliminary Evidence' premiered on its second tour at the National Centre for the Performing Arts. The drama is directed by director Zhou Ke and stars actress Xin Zhilei. As an emotionally charged monologue, 'Preliminary Evidence' explores the complex issues of gender, law, and fairness in society through the brave female character Tessa. Max Mara not only provided costume support for the show, but also resonated deeply with this drama that focuses on women's growth and self redemption.

LV's parent company will issue stocks to employees, including Chinese employees

According to Fashion Business News, LVMH has launched an internal employee stock ownership plan. The plan will involve the issuance of up to 200000 new shares, with the subscription price determined on October 18, 2024. The subscription period will run from October 24 to November 13, and the securities delivery is scheduled for December 18.

LVMH stated that this is an international employee shareholding plan aimed at covering 70% of its global employees, which will be implemented in 11 market regions in Europe, North America, and Asia. This means that Chinese employees will also receive this shareholding sharing plan.

As of yesterday's close, LVMH's stock price fell nearly 2% to 611 euros, with a current market value of approximately 306.4 billion euros.